Leveraging Browser Caching

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Lets have a look at how you can leverage browser caching to further optimize your site and reduce your load times. First off, what is browser caching? A web browser cache stores elements from a site such as HTML files, fonts and scripts so when you re-visit that site it doesn’t have to re-download everything, saving time and data.

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Do Web Fonts & JavaScript Slow Down My Site?

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Let’s have a look at two of the the things you are likely running on your site that could be costing you seconds on your load times. JavaScript and Web Fonts are both very common on most modern websites and both can be optimized by loading them from a CDN.

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Website Performance Reporting Tools

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All this talk about optimization and speeding up your load times leaving you unsure where to start? Not sure how you can benchmark and test these speeds or find out which asset (html, images, javascript, css etc.) is slowing down your site? Don’t stress, today we are going to have a look at some of the best websites for benchmarking, testing and reporting on your websites performance.

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Size Matters! Image Optimization Explained

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With Images, Size Does Matter!

With all this discussion about lowering loading times and optimizing your site you’ll notice that we keep mentioning image optimization and how important it is. So what do you need to consider with optimizing your images? We’ll have a look at image formats firstly and then discuss optimizing software and sites.

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Does page speed really impact my Google rankings?

howpageloadtimes-header-v3In short – Yes it does.

We all love to hate those pesky ‘loading symbols’ but what do they actually mean for your pages SEO? Well, Google ranks pages on a number of determinants however; one of the highest-ranking determinants is page load time. This means that if your page suffers from slow page load times or your competitors simply have faster load times then you could be ranked below them in Google search results.

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