Does page speed really impact my Google rankings?

howpageloadtimes-header-v3In short – Yes it does.

We all love to hate those pesky ‘loading symbols’ but what do they actually mean for your pages SEO? Well, Google ranks pages on a number of determinants however; one of the highest-ranking determinants is page load time. This means that if your page suffers from slow page load times or your competitors simply have faster load times then you could be ranked below them in Google search results.

Google uses its tracker to monitor other SEO determinants except load times, where they use their own browser, Chrome. Chrome tracks every time a page is accessed and this data is fed back to Google. This is then aggregated with data on load times and search times on other browsers and devices.

KissMetrics states that a single second delay can cause a 7% drop in sales and we have talked about this before on our blog here, but it’s worth thinking about what those delays actually mean for your business.

So how can you speed up your load times and boost your SEO? Some of the best ways to do this are by utilising the speed of a CDN and working with your developer to ensure they optimise your images, Javascript, HTML and CSS code to minimise load times.

If you’re interested in seeing what your page load time is across the globe, then check out our speed test here to see if your website is up to speed!

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